Buger Jay's Barbecue & Grill

Buger Jay's Barbeque & Grill is an upcoming restaurant and food brand concept from Southside Recordz, a Las Vegas-based media distribution and investment company led by CEO: Edward Rawlinson. Positioned as an "Authentic Southern Healthy Restaurant Barbeque And Shelf Stable Food Brand," it aims to blend traditional "Southern Barbecue Flavors" with health-conscious preparations, featuring grilled meats, vegetables, and sides that emphasize fresh, lower-calorie ingredients while maintaining bold, smoky profiles.

The business offers a dual focus: an in-person dining experience at its planned restaurant location, where customers can expect menu items like pulled pork, brisket, ribs, and grilled options with Southern staples such as collard greens, cornbread, or slaw, all reimagined for wellness (e.g., using lean cuts, reduced sugars, or plant-based alternatives). Complementing this is a shelf-stable product line, which will include branded sauces, rubs, marinades, or packaged foods designed for retail sale, allowing the brand to extend beyond the restaurant into grocery stores or online markets for at-home use.

As a caveat to its dining luxuries, the restaurant will feature dedicated sections for families, areas tailored for eccentric younger crowds and parties with gaming machines for kids and younger generations, a space specifically designed for "southern country" line-dancing and two-stepping, and an area for a small live band to perform, creating a multifaceted, entertainment-oriented atmosphere.

With plans to open in the greater Charlotte, North Carolina area, Buger Jay's has strong potential in a region renowned for its barbecue heritage—North Carolina styles like "Eastern Vinegar-Based" or "Western Tomato-Infused Pork" are cultural mainstays. Charlotte already boasts a vibrant BBQ scene with popular spots like Midwood Smokehouse, Noble Smoke, and Sweet Lew's BBQ, indicating high demand but also competition.

The city's growing emphasis on healthy eating trends, seen in the rise of clean-eating eateries and diets like (Keto) or (Mediterranean), positions Buger Jay's uniquely to attract health-focused diners who might otherwise avoid traditional BBQ.

Charlotte's expanding population and diverse food market will support this niche, and the brand will leverage its media ties for marketing, leading to quick brand recognition and expansion opportunities in retail and other locations.

Additionally, in select cities throughout the country, Buger Jay's will deploy a mobile RV equipped with a built-in barbeque grill and restaurant style kitchen, allowing the brand to bring its authentic "Southern Barbecue" menu items directly to customers in underserved areas and other welcoming entertainment events, providing the unique restaurant experience on wheels to those without easy access to the Charlotte, North Carolina location.

THE SOUTHERN BARBEQUE REVOLUTION IS COMING SOON!!!!!!!